2021 Casarte New Product Launch Conference High-end home appliance panoramic solution
On March 23, 2021, the China Home Appliances and Consumer Electronics Expo (AWE) kicked off in Shanghai.
【Warm-up poster】
"I can buy the ingredients, but I can't save them" and "I just want to eat a shrimp, why do you still rummage through the cabinets" After reading these two sentences, are they all like you who want to buy ingredients, but are worried that you can't put them down?
These two sentences of copywriting are from the creative poster of Casarte's warm-up new product launch conference. The text directly points to the pain point of family fresh storage, and Casarte emphasized the problem of "fresh food storage" on the poster, suggesting that this new category will make a breakthrough in the way of family fresh storage.
During the countdown to the new product launch conference, as soon as the poster came out, it aroused a wave of discussion. According to the copy, it is easy for consumers to think: is the new category a refrigerator with a large space? Or maybe the drawers have gotten bigger? However, combined with the high-end customized design of Casarte's new products, it should not be so simple. The "Guess See" team conducts drainage for the official release of the new product.
In terms of image arrangement, an oversized shrimp is used, half-exposed outside the refrigerator, which pulls the viewer's vision into the theme that Casarte wants to express, and the preconceived visual experience greatly makes consumers have the urge to know more.
【Venue Layout】
Casarte has entered the track of smart scenes, and has opened the road of comprehensive layout of high-end smart home scenes. At the AWE site, Casarte used a 450-square-meter exhibition area to show the high-end smart life scene.
The world's top piano master Li Yundi was also attracted to stop, and said to the oven: "Xiaoyou Xiaoyou, roast Peking duck in the oven", and the oven was automatically turned on, allowing him to personally experience the interactive experience of the whole process of high-end new product launch brought by Casarte.
走出饮食场景，就进入到了高端衣物护理场景。利用著名服装设计师郭培打造的百万明星嫁衣和李思思春晚礼服，打造用户争相拍照打卡的“网红地”，以此来增加人气。除此之外，卡萨帝还提供了智能穿搭、配饰清洗和高端洗护等现场互动服务。
最后，出现在眼中的就是高端住居场景。卡萨帝空调带来了智慧AI语音空气管家和芳香艺术体验两大场景，其不仅可以智能调整室内空气状态，还能为用户带来“嗅感”上的愉悦呼吸体验。用通感的形式作为新品发布会创意互动环节，激发消费者的购买欲。
【Casarte's full-scene solution】
Casarte's success in the home appliance market lies in its ability to diversify its thinking based on user needs. Casarte's new product launch conference can produce a breaking point, because he pays attention to making the scene more subdivided, and launches different scenes for different users.
会场采用传统黑白搭配，精致沉闷。展板上橙色的竖条纹，一方面像是跳动的心弦，象征卡萨帝以用户为核心，一心只为为了给用户提供更高端的生活方式。另一方面，橙色的霓虹灯构建的文字又充满了科技感，在某种程度上，展现了卡萨帝在引领高端化、套系化、智慧化行业趋势的王者气息。
冰箱洗衣机按照高低大小整齐的排列在一行中，方便消费者进行比较筛选。柔光搭配，让玻璃镜面质感的外观更加高级华贵。
本次新品发布会最大的亮点就是卡萨帝在场地布置，充分彰显了品牌的“人文关怀”。卡萨帝将场景细分化，针对不同的用户推出了不同的场景。譬如有运动习惯的用户，大多都希望在大汗淋漓后洗个畅快的热水澡，卡萨帝便打造了运动后瀑布洗畅洗场景……
正是发现了消费升级的趋势和巨大机遇，用高端品牌定位，卡萨帝一举成为了行业的标杆。用一系列原创型、发明型的科技精品，以及全球化的开放创新平台，市场地位从高端引领到行业引领迈进。
卡萨帝为展示智慧厨房，就在现场准备一个场景：冰箱不仅能储鲜珍贵食材更新鲜，还能实现一键下单生鲜及时到家。除此之外，烟机也会自动开启，并根据使用习惯自动设定是否打开烟机照明灯及风量大小……
At a time when the pattern of the household appliance industry continues to be differentiated, the core grasp that can still stride forward is a unique ingenuity. Integrate home appliances into art, and form a unique high-end home appliance between the continuous collision and blending of ideas.
